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Tis the Season to be Shameless!

Ahhhhh!  The holiday season is finally upon us.  There is a crisp, cool breeze in the air.  There are red sale signs and price slashing happening at retail stores across the country.  Christmas trees and lights start popping up before you’ve had a chance to put away your Halloween stuff.  Turkeys, hams, sweet potatoes and antacids are cheaper and more plentiful than ever.  We, as a people, come together once again to suffer through 4-6 weeks of nonstop ugly sweaters.  Yet, we persevere, rise again and are able to make our New Year’s resolutions on January 1.   It is truly an amazing season!

For different people, the holiday season means different things.  Whether you celebrate Christmas, Hanukah, Kwanza or Oatmeal Muffin Day, there is always meaning behind the festivities.  For those of us who are business owners or managers, it should be Shameless Self Promotion Season!  This is the time of year where we get holiday cards printed and mailed out to our clients.  We send out fruit cakes and gift cards.  We offer up extra discounts in hopes that their purchasing doesn’t decline during the month of December.  Guess what… Every vendor that your clients do business with is sending them the same lame items.

This year, why not separate yourself from the rest of the pack.  Keep in mind, everything is a billboard.  There is literally no end to the ways that you can advertise your business.  Why not get extra creative and send your great customers a great gift that is well thought out.  Send your customers something that suggests to them that they are not average, they are not just a number in your accounting system, but they are a part of the family.  Hopefully, you have already thanked your customers for the business they did with you this year.   Send them a gift to thank them for the business that they will do with you next year!

For the next three weeks, we will be highlighting some great gifts that you can customize with your logo that will wow your clients.  Stay tuned…  

In the meantime, click here to get some ideas!

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